How To Optimize Your Website For Search Engines like Google

Rich Keller
Rich Keller • September 2, 2020
An aerial view of a desert with the words `` i 'm looking '' written on it.

Learn how to optimize your website yourself.


  • How to Optimize Your Website for SEO and Conversions ( crazyegg.com ) - Do you know how to optimize your website for both SEO and conversions? Read on to learn how these two elements work hand-in-hand.
  • Your SEO Checklist: 4 Steps to Optimizing Your Website ( entrepreneur.com ) - If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
  • 15 SEO Tools to Optimize Your Website for Success - DreamHost ( dreamhost.com ) - Rise to the top by using these SEO tools that can help improve your website's rankings on all the popular search engines including Google, Bing, and more!
  • Top 8 Essential Website Optimization Strategies ( searchenginejournal.com ) - Want to crush it? Focus on the SEO essentials. Learn the techniques you need to know and how to optimize your website for success.
  • Search Engine Optimization (SEO) Starter Guide - Search Console Help ( support.google.com ) - Who is this guide for?If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster
  • SEO basics: 22 essentials you need for optimizing your site - Search Engine Watch ( searchenginewatch.com ) - Here we'll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.
  • Beginner's Guide to SEO [Search Engine Optimization] ( moz.com ) - New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.
  • SEO Optimization - Learn to Optimize for SEO ( wordstream.com ) - Learn what SEO is, the basics of search engine optimization, and practical SEO strategies for making sure your site is optimized for organic search traffic.
  • SEO Basics: Beginner's Guide to SEO Success ( ahrefs.com ) - SEO isn't as difficult as you might think. Learn how to start growing organic traffic to your website in five easy steps.
  • How To SEO A Web Page To Rank Higher : Wordtracker ( wordtracker.com ) - On page optimization is still a highly effective SEO tactic. Learn just how to do it with our easy to follow walkthrough. From Wordtracker.
  • Improving search engine optimization (SEO) ( help.shopify.com ) - Optimize your online store for search engines like Google, Bing, Firefox, Safari, and Edge. Add metadata, keywords, and alt text to improve your online store's SEO.
  • A Simple Step by Step Guide to SEO ( neilpatel.com ) - Today, we're going to look at some easy things you can do to start your website's SEO on the right foot – even if you can't hire a professional to help you out.
  • 5 Ways to Optimize Your Website for Higher Search Engine Rankings ( pardot.com ) - Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other channels available, such as referrals and social media, but nothing really compares to search engines. The problem is that, not only are business owners competing against every...
  • Blog SEO: How to Search Engine Optimize Your Blog Content ( blog.hubspot.com ) - Discover on-page SEO tips to optimize your blog content to make it organically rank and easily searchable.
  • Squarespace SEO: How to Optimize Your Site ( collaborada.com ) - 2020 Update. Need to get your website ranking? Hoping to reach more customers? This in-depth Squarespace SEO Guide covers on-site optimization tips to get you ranking.
  • Search engine optimization - Wikipedia ( en.wikipedia.org ) -
  • What Is SEO / Search Engine Optimization? ( searchengineland.com ) - Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.
  • 5 Tips to Improve Your Website's SEO In Under An Hour ( wix.com ) - Improve your website's performance on search engines in no time with these 5 easy SEO tips.
  • 5 Easy Steps to Optimize Your Website for Google ( medium.com ) - The first few pages of Google are the best billboard space in the world. When it comes to reach and organic ROI, no other marketing channel can compare. And yet, only 17% of small businesses are…

Topics

These topics were mentioned multiple times across various sources:

  • Search engine
  • organic search
  • user experience
  • search engine optimization
  • keyword research
  • mobile device
  • google search
  • search term
  • social media
  • link building
  • search engine results page
  • markup
  • image search
  • Google analytics
  • sitemaps
  • internal link
  • responsive design
  • mobile search
  • metadata
  • Youtube
  • blogger
  • anchor text
  • domain name
  • clickable
  • content strategy
  • target market
  • conversion rate
  • bounce rate
  • html element
  • content marketing

Questions

These are some relevant questions found across sources:

  • Does blogging help with SEO?
  • What Actually Works for Driving SEO Traffic from Search Engines?
  • How to Optimize Your Website for SEO and Conversions
  • Can SEO Improve Your Website Conversions?
  • Why is SEO important for marketing?
  • Do you need an SEO expert?
  • How to optimize web pages for SEO and rank better in Google
  • What is SEO?
  • Why do you need SEO?
  • How can I learn SEO?

Sections

These are some relevant subsections found across sources:

  • 3. Create and Optimize Content for On-Page SEO
  • 4. Optimize for on-page SEO
  • Search engine optimization
  • a) Create content that aligns with search intent'
  • Optimizing page headings for SEO
  • The Basics of Search Engine Optimization
  • 01. Choose the right URL
  • Analyzing your search performance
  • Write good link text
  • Create good titles and snippets in search results

Statistics

These are some factual sentences found across sources:

  • The average business spends about 1 percent of its total revenue on advertising . ( crazyegg.com )
  • Organic search closes at nearly 15 percen t, while paid search closes at less than 2 percent. ( crazyegg.com )
  • After all, the average conversion rate across all industries is less than 2.5 percent. ( crazyegg.com )
  • According to Buffer, the ideal length for a blog post is 1,600 words. ( crazyegg.com )
  • Throughout the body copy, aim for .5 percent to 2.5 percent. ( crazyegg.com )
  • According to Google , loading experience, interactivity, and visual stability of page content, and combined are the foundation of the 2020 Core Web Vitals. ( searchenginejournal.com )
  • According to one study, more than 60% of searches are now from mobile devices. ( ahrefs.com )
  • According to a recent report , only 17% of small businesses are investing in SEO! ( pardot.com )
  • According to industry analyst Danny Sullivan , the phrase "search engine optimization" probably came into use in 1997. ( en.wikipedia.org )
  • According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes almost 1.5 per day. ( en.wikipedia.org )


Rich Keller
Rich Keller • September 2, 2020
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