It takes 7 engagements to make a purchase

Rich Keller
Rich Keller • June 17, 2020

"It Takes 7 Engagements to Make a Purchase" infographic

New fresh content isn't just for Google, there are humans out there too! 😄 Have you ever bought something after the first time hearing about it? Not likely. Statistically people need to engage a minimum of 7 times with you to decide to purchase. Get promoting! 


The Rule of Seven. Customers need to see you at least 7 times before making a purchase.
Feel free to use this infographic on your site, blog or social posts. Just be nice and add a link back 👍Download as PNG
Rich Keller
Rich Keller • June 17, 2020
Contact
Drowning in Digital? Why Your Business Needs a Marketing Lifeguard!
By Rich Keller November 6, 2025
Drowning in Digital? Why Your Business Needs a Marketing Lifeguard!
Digital Marketing Jobs
By Rich Keller November 5, 2025
Discover the funniest truths about digital marketing jobs and related fields—from social media wizardry to SEO sorcery. Laugh and learn what it takes!
By Rich Keller November 3, 2025
(The Serious, But Hilarious, Truth)
How to Track Your Digital Marketing to Keep Third-Party Services Honest
By Rich Keller October 16, 2025
Own Your Marketing Data.
By Rich Keller October 11, 2025
The Drag and "Drop"
Simplify Your Digital Life: The Power of an All-in-One Web Property Management Solution
By Rich Keller October 8, 2025
Focus on what you do best.
Don't Fall for the
By Rich Keller September 30, 2025
Don't Fall for the "Free Audit" Bait & Switch
From Experiment to Everyday Use: Four Marketing Tools That Actually Do Something
By Rich Keller September 19, 2025
It's easy to get lost in the endless sea of digital marketing tools.
By Rich Keller August 11, 2025
The Hidden Power of an Online Product Catalog (Even If You Don't Sell Online)
Understanding and Winning at Zero-Click SEO
By Rich Keller August 6, 2025
Understanding and Winning at Zero-Click SEO
Is Your Website Playing Hide-and-Seek with Google? (And Losing?)
By Rich Keller July 31, 2025
Alright, let's have a little chat.
By Rich Keller July 29, 2025
Don't Quit Now!
By Rich Keller July 28, 2025
The DIY Delusion: Why Smart Business Owners Are Ditching Website Builders for Professional Help
WYSIWYG vs Web Designer: Which Path is Right for Your Business?
By Rich Keller July 18, 2025
WYSIWYG vs Web Designer: Which Path is Right for Your Business?
By Rich Keller July 15, 2025
The rise of Artificial Intelligence has sparked a lot of conversations, and perhaps a few nervous glances, about the future of traditional digital assets. "If AI can generate content, answer questions, and even design websites," some might wonder, "do we still need a dedicated website?" The answer, unequivocally, is yes. In fact, in the new age of AI, your website isn't just relevant – it's more critical than ever, albeit in evolving ways.