It takes 7 engagements to make a purchase

Rich Keller
Rich Keller • June 17, 2020

"It Takes 7 Engagements to Make a Purchase" infographic

New fresh content isn't just for Google, there are humans out there too! 😄 Have you ever bought something after the first time hearing about it? Not likely. Statistically people need to engage a minimum of 7 times with you to decide to purchase. Get promoting! 


The Rule of Seven. Customers need to see you at least 7 times before making a purchase.
Feel free to use this infographic on your site, blog or social posts. Just be nice and add a link back 👍Download as PNG
Rich Keller
Rich Keller • June 17, 2020
Contact
The Top Ten: Are You Speaking Your Customers' Language? (Part 2 of 5)
By Rich Keller April 20, 2026
The Top Ten: Are You Speaking Your Customers' Language? (Part 2 of 5)
What
By Rich Keller April 13, 2026
What "I Build Websites" Means in 2026
By Rich Keller April 12, 2026
Welcome to my new series, The Top Ten Things for a Great Website! Over the next five weeks, I'm going to explore the essential elements that turn a "meh" website into a powerful business tool. I'm starting with the absolute basics. If these aren't solid, nothing else you build will matter.
Q1 Review: The Metric That Mattered Most
By Rich Keller March 30, 2026
Q1 Review: The Metric That Mattered Most
Why
By Rich Keller March 23, 2026
Why "Updating" is Better Than "New"
Local SEO in 2026: It’s More Than Just Google Maps
By Rich Keller March 16, 2026
Local SEO in 2026: It’s More Than Just Google Maps
Search is Everywhere (YouTube & TikTok)
By Rich Keller March 9, 2026
Search is Everywhere (YouTube & TikTok)
The Death of the
By Rich Keller March 2, 2026
The Death of the "Generic" Blog Post
Speed Kills (Your Rankings): Why Core Web Vitals Matter More Now
By Rich Keller February 23, 2026
Speed Kills (Your Rankings): Why Core Web Vitals Matter More Now

Cost-Effective Turnkey Solutions at Just $99/month.

Transform your online presence with Rich Keller.


Starting at $99/month, you receive:

  • Professional Website
  • AI Tools for Writing
  • SEO Optimization
  • Digital Marketing Services
  • Unlimited edits.

I am dedicated to helping your business thrive in the digital landscape.
Get Started Today